AI-Driven Lead Generation For Home Service Businesses

Predictable AI-Powered Leads For Serious Contractors

We use AI-powered Facebook and Instagram ad systems to generate and qualify exclusive leads for roofing and home service businesses — booked straight onto your calendar.

Trusted by 30+ roofing, HVAC, and home service companies across North America.
Apex Roofing Co.
Summit Exteriors
Ironclad Roofing
Marketing dashboard showing roofing leads, booked estimates and revenue growth
0+
AI-Powered Leads Generated
$0M+
Client Revenue Driven
0+
Home Service Brands Scaled
The Problem

Referrals dry up. Lead engines don't.

Most roofers and home service businesses ride a feast-or-famine cycle — booked solid one month, scrambling the next. Shared leads from Angi and HomeAdvisor are a race to the bottom. Primex South builds you an AI-powered lead engine on Facebook and Instagram that fills your pipeline every single week, on demand.

Consistent Lead Flow

Predictable, exclusive leads every single week — never shared with competitors.

Booked Estimates

We don't just send leads — we get them on your sales rep's calendar.

Home Services Only

Built exclusively for roofers, HVAC, plumbers, and exterior contractors.

How It Works

Our Home Services Growth Framework

011

Attract

AI-powered Facebook and Instagram campaigns put your brand in front of homeowners ready to buy in your service area.

022

Convert

AI-driven qualification filters every lead and books inspections directly onto your sales calendar — no chasing.

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Scale

Machine-learning optimization improves spend daily to turn booked estimates into signed jobs and predictable revenue.

Services

AI-powered Facebook & Instagram ads for home service businesses

Roofing, gutters, siding, windows, HVAC, plumbing, electrical, and remodeling — we use AI-powered systems to generate and qualify exclusive leads on the channels your customers actually use.

Facebook Ads

AI-targeted Facebook campaigns that surface homeowners ready to buy in your service area.

Instagram Ads

Scroll-stopping Instagram creative tuned by AI to drive qualified estimate requests.

AI-Powered Lead Qualification

Tire-kickers filtered out automatically — only serious homeowners reach your team.

AI Creative Testing

We let AI test dozens of ad variations weekly to find your winning combinations faster.

High-Converting Landing Pages

Mobile-first pages engineered for estimate requests and AI-optimized for conversion.

Appointment Booking

We pre-qualify and book estimates straight onto your sales calendar.

AI Lead Nurture & SMS

Automated AI follow-up that revives cold leads into signed jobs around the clock.

Reputation Management

Build a 5-star Facebook and Google profile that closes leads before you call.

Testimonials

Why contractors choose Primex South

"We went from chasing referrals to having a packed calendar every week. Primex South feels like an extension of our team."
Mike Bradford
Mike Bradford
Owner · Apex Roofing Co.
+412 leads / mo
"Within 60 days our reps were booked solid with real, exclusive estimates. Best ROI we've ever had from marketing."
Sarah Whitman
Sarah Whitman
GM · Summit Exteriors
6.4X ROAS
"Other agencies fed us shared leads from Angi. Primex South built us our own engine. Total game changer."
Dan Castillo
Dan Castillo
CEO · Ironclad Roofing
$680K pipeline added
The Primex South Advantage

Why we beat every other agency

We don't sell shared leads. We don't lock you in for a year. We build an in-house lead engine you actually own — with exclusive leads, booked estimates, and reporting you can trust.

See It In Action

Exclusive AI-Qualified Leads

Every lead is yours alone — never resold to 3 other roofers.

90-Second Speed-To-Lead

AI-driven auto-text and call within 90 seconds so leads never go cold.

Booked, Not Just Generated

We pre-qualify with AI and put estimates on your sales calendar.

Transparent Reporting

Live dashboards show every lead, call, and booked estimate.

AI Qualification That Saves Time

Tire-kickers filtered out automatically before they ever reach your team.

AI Creative & Targeting

Machine-learning ad optimization on Facebook and Instagram, refined daily.

Qualification

We only partner with serious contractors

Primex South works with roofing companies and home service businesses ready to scale. To deliver the results we promise, we're selective about who we work with — and we cap the number of clients per market.

  • Established Home Service Business
  • Licensed & Insured
  • Capacity For New Jobs
  • Solid Online Reviews
  • Committed To Growth
Apply To Work With Primex South
FAQ

Frequently asked questions

Most roofing and home service clients see qualified leads within the first 7–14 days of campaign launch. Compounding results — lower cost-per-lead and higher close rates — typically appear in months 2–3 once data matures.
Free Strategy Call

Ready to dominate your local market with exclusive leads?

Book a free strategy call and we'll map out exactly how Primex South can fill your calendar with qualified estimates and grow your home service business predictably.